The Latest K-Beauty Trends: What's Hot in Korean Skincare

Hey skincare lovers! If you’re as obsessed with K-beauty as we are, you know that Korean skincare is always evolving. Just when you think you’ve mastered the 10-step routine, a new trend pops up that makes you go, “Wait, I need to try that!”

Well, 2025 is no exception. This year, K-beauty is all about innovation, personalisation, and achieving that chef’s kiss glow. Whether you’re a K-beauty newbie or a seasoned pro, we’ve got the scoop on the hottest trends you need to know about. Let’s dive in!

1. Glass Skin 2.0: The Glow Just Got Better

You’ve probably heard of glass skin—that ultra-smooth, poreless, and translucent complexion that looks like, well, glass. But in 2025, it’s getting an upgrade. Think of it as Glass Skin 2.0: the same glow, but with even more hydration and luminosity.

How to Get It:
The secret? Layering lightweight, hydrating products like toners, essences, and serums. Look for ingredients like hyaluronic acid, snail mucin, and ceramides to lock in moisture and plump up your skin.

Our Picks:

• COSRX Advanced Snail 96 Mucin Power Essence: A cult favourite for a reason—it’s like a drink of water for your skin.

• Laneige Water Bank Blue Hyaluronic Serum: This serum is a hydration powerhouse, perfect for achieving that glassy finish.

2. Honey Skin: The New Dewy Glow

Move over, glass skin—there’s a new glow in town. Meet honey skin, a trend that’s all about soft, luminous skin with a golden, honey-like radiance. It’s not just about looking dewy; it’s about looking healthy and nourished.

How to Get It:
To achieve honey skin, focus on products with propolis, honey, and other nourishing ingredients. These will give your skin that warm, golden glow while keeping it hydrated and smooth.

Our Picks:

• COSRX Propolis Light Ampoule: Packed with propolis, this ampoule is a game-changer for glowing skin.

• I’m From Honey Mask: A luxurious treat for your skin that leaves it soft, supple, and glowing.

3. Vegan and Clean K-Beauty: Skincare That Cares

Sustainability and clean beauty are no longer just buzzwords—they’re a movement. In 2025, more K-beauty brands are embracing vegan, cruelty-free, and eco-friendly formulations. It’s all about skincare that’s good for you and the planet.

How to Get It:
Look for products with certifications like “vegan” or “clean” on the label. Bonus points if the packaging is recyclable or refillable!

Our Picks:

• Purito Centella Unscented Serum: A gentle, vegan serum perfect for sensitive skin.

• Krave Beauty Great Barrier Relief: A clean, nourishing serum that repairs your skin barrier without any nasties.

4. Customisable Skincare: Tailored Just for You

One-size-fits-all? Not anymore. In 2025, K-beauty is all about you. Customisable skincare lets you mix and match products to create a routine that’s tailored to your unique skin needs.

How to Get It:
Look for brands that offer personalised serums, moisturisers, or even full routines based on your skin type and concerns.

Our Picks:

• BYO Customisable Serums: Build your own serum by choosing ingredients that target your specific concerns.

• Soko Glam Custom Kits: Curated kits that let you create a routine that’s perfect for your skin.

5. At-Home Skincare Devices: Spa-Level Results at Home

Who needs a spa when you can bring the spa to you? At-home skincare devices like LED masks, microcurrent tools, and gua sha rollers are having a major moment in 2025. These gadgets take your skincare routine to the next level, giving you professional-level results without leaving your house.

How to Get It:
Incorporate these devices into your nightly routine for an extra boost. Use them after cleansing and before applying your serums or moisturisers.

Our Picks:

• Dr. Dennis Gross DRx SpectraLite FaceWare Pro: An LED mask that tackles acne and fine lines.

• NuFACE Mini: A microcurrent device that tones and lifts your skin for a more sculpted look.

Wrapping It Up

And there you have it—the hottest K-beauty trends of 2025! From glass skin 2.0 to customisable routines, there’s something for everyone to try. The best part? These trends are all about enhancing your natural beauty and making skincare feel like self-care.

So, which trend are you most excited to try? Let us know in the comments below! And if you’re ready to upgrade your skincare game, head over to Seoul Touch UK to shop the latest and greatest in K-beauty.

Here’s to glowing, healthy skin in 2025 and beyond!